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CASE STUDY

Three Day Content Weekend

We created our own merchandise to set an example of what we can do for influencers and brands. Our goal was creating a month’s worth of social media footage.
To accomplish this, we organized a three day content weekend with 12 influencers on various locations. Creating a casual look with luxury as the main theme was the focus to create an overall tone for the footage.
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DAYS
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INFLUENCERS
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PHOTOGRAPHERS
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LOCATIONS

Day 1: Studio shoot

We found a spacious studio to make sure we could use the limbo, but also the studio itself for a great behind the scenes look. To increase the casual rich look, we made prop money for this shoot, a lot of prop money. The money was supposed to be used only during the studio shoot, but turned out to be a great conversation starter between influencers and added some over the top action to the shots.

(see “our work” page to view more images)

trillyclub-homepage-studio-shoot
trillyclub-homepage-hotel-shoot

Day 2: Hotel shoot

We booked a room in an luxurious but old fashioned hotel. By booking this hotel, we wanted to  create a contrast between old and new money.
Even though we created male merchandise, we wanted to spice up by letting a female influencer be part of the shoot.Once again the prop money provided itself as a solid asset for the photos we shot.

(see “our work” page to view more images)

Day 2: Hotel shoot

We booked a room in an luxurious but old fashioned hotel. By booking this hotel, we wanted to  create a contrast between old and new money. 
Even though we created male merchandise, we wanted to spice up by letting a female influencer be part of the shoot.Once again the prop money provided itself as a solid asset for the photos we shot.

(see “our work” page to view more images)

trillyclub-homepage-hotel-shoot

Day 3: Penthouse & Tesla shoot

We rented a spacious penthouse in Rotterdam with a beautiful view of the city. The modern feeling suited our merchandise well. The penthouse was full of design furniture and gadgets, so creating a luxurious vibe was a lot easier. 
After the penthouse shoot, we shot with a beautiful black Tesla Model X which we rented via our partnership with a rental company. The unique doors on both cars were the perfect match for our street shoot.

(see “our work” page to view more images)

trillyclub-homepage-penthouse-shoot

Results:

During the shoots, we made sure the photographer was following our instructions regarding the visibility of the brand. Therefore did all of the footage apply to our guidelines on showcasing the product in the right way.
After the shoot, we took over the full process of editing the footage. and delivered the final shots to them for posting.
We ended up with over 150 good looking pictures to post. Due to the different settings and influencers, we had enough material to fill an Instagram page with three posts for over a month.